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The most effective promotion is to innovate and innovate!
We would tailor a marketing strategy that suits your business. Taking an integrated marketing approach to carefully craft a central message, studiously analyze a wide range of advertising channels, and effectively distribute the promotion message which would ensure optimal returns of your advertising dollars.
Website Analysis Report
  1. Business Promotion Report:It analyses the entire construct of your firm, including size, target clients, services, as well as future development. If you intend to promote your law firm in China, our recommendation will not be restricted to web media but also the traditional newspaper and magazine ads.
  2. Site Ranking Report: This is a monthly report focusing on the traffic of your site and its changes each period. The analyses cover the structure and code of your sight, the ranking of keywords of each search engine, and their practical results.
SEO
Though ads are effective as a promotion tool, it is still the more temporary and expensive solution in the long run. A more consistent and efficient method is to Optimize your website from the inside. This is called (Search Engine Optimization).
  1. Structure Optimization: Search Engines prefer websites with test as oppose to flashy graphic design, however a website that only has texts is displeasing to the eye of browsers. Structure optimization finds the golden mean between the two and makes both potential clients and search engines feel friendly.
  2. Code Optimization: Codes are what and how a webpage is made. Like a well written novel, the flow of the language either draws the reader in, or not, regardless of the plot, likewise a well optimized code either makes search engines feel comfortable collecting data or not. Our search engine optimizers will optimize the code so that it fits the requirements and expectations of different search engines to ensure your webpage are noticed by found through search engines.
  3. Content Optimization: It’s the largest keywords data bank for web-browsers and search engines to find you. These keywords, whenever, appropriate should be made into a link and direct web-traffic to your site.
  4. Title Optimization: If content is the largest database, then title is the largest gateway for potential clients to find you. Titles are the most looked upon key word in your articles, and service descriptions.
Search Engine Marketing
Submit the website link of your law firm to professional websites and electric yellow page.
  1. Site Submission: Search Engines and Directories will not notice your website automatically until you submit your site to them. The process though simple, is time consuming, because it does not include just the URL but also every page link, and key words chosen from those pages.
  2. Keywords Submission: Every keyword needs to be submitted with a concise and attractive description, to search engines. Every search engine chares differently for keywords, but the general rule is that the higher you pay per word the higher the ranking you will receive.
  3. Ad Words: Ad words are commonly used words which may not necessarily be in your website detailing the specific service you offer. Hence, by purchasing ad words you will guarantee your webpage to be on the forefront of those searching for that topic and can find your webpage. Generally the main page of your services or products each need about 3-5 ad words to ensure optimal response.
Articles Publishing
Submit related articles with your web link and signature logo to well known law firms or directories.
Email Marketing
Email marketing is a powerful sales tool by means of sending newsletters, e-brochures or advertisements to your clients and your prospects. You can send either HTML or text email, and the receivers may either come from the subscribers on your site or the mailing list we collect automatically. The receivers may be classified with their locations and industries to ensure that your emails will be sent to your target people.
Forum Marketing
Forum publication, not only immediately presents your expertise to thousands of seekers, but also begins to generate a strong and trustworthy reputation among your trade.
Blog Marketing
DE’s web-service department offers you the service of updating your links and your website signature to different web-blogs per week.
Viral Marketing
Viral Marketing is the follow up marketing technique of sending your clients or customers additional promotions and benefits of your firm, after their case has been closed. This way the cost of postcards and greeting cards are saved, and the customer is still in touch with your firm through e-mail promotion letters.
Live Marketing
We also offer live services like set up of booths, advertisement of your law firm by passing out materials, business cards, and the presentation of your website in places such as International Expo of Shanghai, Canton fair; or Send materials like business card, promotion letters, etc.
Letter pad、Business Card、brochure and Presswork Marketing
Print your website address on envelops, business cards, and brochures and other presswork to promote your law firm.
Other Ways of Information Releasing
Besides forums, other information distribution websites where your clients and prospects may are likely to search, are also an important places to market your website. Places like Online Yellow page, Classified Ads, Blog, Trade Leads, etc.
Media Ads
  1. Media Ads Design: Online media ads: We can design several kinds of graphic advertisements: ① the display ads smaller than 100´100 pixels ② the display ads bigger than 100´100 pixels ③flash ads.
  2. Ads Online Publication: Other than designing your ad, DE can also advertise your ad in major legal websites.
Site Links
  1. Internal Links: Internal links allows those who are browsing your website to move around within it by clicking related links.
  2. Links Exchanges: To further your website marketing, it is important to build links with other related sites to gain popularity among major search engines. DE will collect a list of other law firms, and the websites that offer legal resources or legal services. You can pick out the ones you favor and ask us to add them to your site. Once these sites have been approved by these sites, visitors to these sites can reach your site by simply clicking your logo.
  3. Link Networking:Like Forum Marketing, Article links attract potential clients from other websites to yours, after reading what your firm has to say. These technical and professional articles written by your firm can be put on major legal websites, with links of your webpage within it.